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Due to the positive response to my SEC home uniform rankings, I decided to investigate how fans feel about the Big Ten home uniforms. Like the SEC, most of the Big Ten teams use old school uniform designs rooted in tradition. Indeed, you’ll see in the results that adherence to traditional aesthetics had a major…

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admin May 16, 2019

When it comes to the NFL, branding matters, and a team’s uniform is a big part of each team’s brand identity. To new viewers learning what your team is all about for the first time, your logo and uniform aesthetic are the first two branding elements most will use to judge what your brand means…

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Heath Gregory April 30, 2019

In honor of March Madness, a few days ago I conducted a short MaxDiff study among 2,644 college basketball fans, primarily recruited from the awesome community at r/collegebasketball and had them rank 20 potential first round upsets from most to least likely to happen.   The FIRST ROUND #MarchMadness upsets that are most likely to…

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Heath Gregory March 23, 2019

Sadly, the regular college football season for 2018 – 2019 has wrapped up. In less than a month, it will all be over, but we still have an exciting bowl season to look forward to. For many, bowl games are the most interesting part of the college football season. However, this season I’ve noticed that…

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Heath Gregory December 11, 2018

Many went into Week 10 expecting it to be the biggest one of this year’s college football season. Maybe I’m in the minority, but I felt a bit underwhelmed by the drama of the past week’s on field outcomes. There were no major upsets in the Top 10 and no unexpected outcomes of consequence on…

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Heath Gregory November 6, 2018

Week 8 was headlined by a monster upset by the Purdue Boilermakers over the Ohio State Buckeyes. While this was arguably the biggest upset so far this season, Week 8 featured few other notable upsets of major consequence on The Playoff Picture. Speaking of The Playoff, with Week 8 down, fans across the nation are…

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Heath Gregory October 23, 2018

Another week is in the books for the 2018 College Football Season. There was chaos this week as three top ten teams went down. Despite the unexpected losses, I was surprised to find more agreement among fans in this week’s rankings compared to last week. My hypothesis is that as more games are played, fans’…

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Heath Gregory October 16, 2018

Week 6 is now in the record books, and with the first CFP Poll less than three weeks away, college football fans across the country are already beginning to form their opinions on who should be in and who should be left out of The Playoff. This past weekend featured two games in particular that…

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Heath Gregory October 10, 2018

This Week’s Poll Specs When was this fielded?: October 1, 2018 Number of respondents: 1,451 Research technique: Online quantitative survey using the MaxDiff Market Research Technique. Interpreting the Scores: The MaxDiff scores for each team are indexed against the average score of 100. For example, Stanford’s MaxDiff score of 122 means that team was ranked…

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Heath Gregory October 2, 2018

Last season, Miami gave us the Turnover Chain – a gaudy, jewel-encrusted Miami ā€œUā€ symbol hanging at the end of thick, gold links. This fine piece of jewelry, worn by defensive players after picking off a pass or recovering a fumble, became a sensation in the college football world in 2017. While Miami was not…

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Heath Gregory September 27, 2018