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In honor of March Madness, a few days ago I conducted a short MaxDiff study among 2,644 college basketball fans, primarily recruited from the awesome community at r/collegebasketball and had them rank 20 potential first round upsets from most to least likely to happen.   The FIRST ROUND #MarchMadness upsets that are most likely to…

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Heath Gregory March 23, 2019

Since I began doing MaxDiff polls during the 2017 College Football season, I’ve received more requests to do uniform rankings than any other topic. Because we have until late August to wait for next season to kick off, let’s take a look at who fans think have the best home uniforms in the SEC, the…

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Heath Gregory March 19, 2019

Week 11 was probably the quietest one so far this season. There were no shocking on-field outcomes, especially among the select few teams still in the hunt for a Playoff berth. West Virginia continued to look strong in a blowout over TCU, Notre Dame predictably rolled over a collapsing FSU, Georgia took care of business…

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Heath Gregory November 15, 2018

Many went into Week 10 expecting it to be the biggest one of this year’s college football season. Maybe I’m in the minority, but I felt a bit underwhelmed by the drama of the past week’s on field outcomes. There were no major upsets in the Top 10 and no unexpected outcomes of consequence on…

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Heath Gregory November 6, 2018

Another week is in the books for the 2018 College Football Season. There was chaos this week as three top ten teams went down. Despite the unexpected losses, I was surprised to find more agreement among fans in this week’s rankings compared to last week. My hypothesis is that as more games are played, fans’…

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Heath Gregory October 16, 2018

This Week’s Poll Specs When was this fielded?: October 1, 2018 Number of respondents: 1,451 Research technique: Online quantitative survey using the MaxDiff Market Research Technique. Interpreting the Scores: The MaxDiff scores for each team are indexed against the average score of 100. For example, Stanford’s MaxDiff score of 122 means that team was ranked…

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Heath Gregory October 2, 2018

This Week’s Poll Specs When was this fielded?: September 10, 2018 Number of respondents: 1,256 Research technique: Online quantitative survey using the MaxDiff Market Research Technique. Interpreting the Scores: The MaxDiff scores for each team are indexed at 100. For example, LSU’s MaxDiff score of 153 means that team was ranked 53% higher than the…

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Heath Gregory September 11, 2018

While this year’s NBA season is in the record books, building your brand as an NBA franchise continues year-round around the clock. And as we noted in our NFL Logos Research, your team’s logo is vitally important, often having a major, but perhaps subtle impact on how fans will view your brand as an NBA…

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Heath Gregory July 12, 2018