slide-image

Latest Posts

This Week’s Poll Specs When was this fielded?: October 1, 2018 Number of respondents: 1,451 Research technique: Online quantitative survey using the MaxDiff Market Research Technique. Interpreting the Scores: The MaxDiff scores for each team are indexed against the average score of 100. For example, Stanford’s MaxDiff score of 122 means that team was ranked…

Read More
Heath Gregory October 2, 2018

Last season, Miami gave us the Turnover Chain – a gaudy, jewel-encrusted Miami ā€œUā€ symbol hanging at the end of thick, gold links. This fine piece of jewelry, worn by defensive players after picking off a pass or recovering a fumble, became a sensation in the college football world in 2017. While Miami was not…

Read More
Heath Gregory September 27, 2018

This Week’s Poll Specs When was this fielded?: September 24, 2018 Number of respondents: 1,144 Research technique: Online quantitative survey using the MaxDiff Market Research Technique. Interpreting the Scores: The MaxDiff scores for each team are indexed at 100. For example, Washington’s MaxDiff score of 161 means that team was ranked 61% higher than the…

Read More
Heath Gregory September 25, 2018

This Week’s Poll Specs When was this fielded?: September 17, 2018 Number of respondents: 1,409 Research technique: Online quantitative survey using the MaxDiff Market Research Technique. Interpreting the Scores: The MaxDiff scores for each team are indexed at 100. For example, LSU’s MaxDiff score of 255 means that team was ranked 155% higher than the…

Read More
Heath Gregory September 18, 2018

This Week’s Poll Specs When was this fielded?: September 10, 2018 Number of respondents: 1,256 Research technique: Online quantitative survey using the MaxDiff Market Research Technique. Interpreting the Scores: The MaxDiff scores for each team are indexed at 100. For example, LSU’s MaxDiff score of 153 means that team was ranked 53% higher than the…

Read More
Heath Gregory September 11, 2018

This Week’s Poll Specs When was this fielded?: August 4-5, 2018 Number of respondents: 1,905 Research technique: Online quantitative survey using the MaxDiff Market Research Technique.

Read More
Heath Gregory September 6, 2018

CLICK TO ENLARGE RESULTS The MaxDiff Tiered Ranking Poll Before Week 1 (2018 – 2019 Football Season) Every year, college football fans view opening weekend like a holiday. This year is no exception, as fans across the country eagerly anticipate the beginning of the 2018 – 2019 college football season after a long (not to…

Read More
Heath Gregory August 30, 2018

What you need to know about this research When was this fielded?: July 31, 2018 Number of respondents: 1,354 Research technique: Online quantitative survey using the MaxDiff Market Research Technique Who is in this research?: About 70% of the respondents that participated in this research are SEC fans. This isn’t too surprising based on my…

Read More
Heath Gregory August 7, 2018

What you need to know about this research When was this fielded?: July 19 – 20, 2018 Number of respondents: 765 Research technique: Online quantitative survey using the MaxDiff Market Research Technique Who is in this research?: A small majority (54%) of the respondents in this research are ACC fans. The natural fallout was an…

Read More
Heath Gregory July 25, 2018

While this year’s NBA season is in the record books, building your brand as an NBA franchise continues year-round around the clock. And as we noted in our NFL Logos Research, your team’s logo is vitally important, often having a major, but perhaps subtle impact on how fans will view your brand as an NBA…

Read More
Heath Gregory July 12, 2018