NBA Basketball

While this year’s NBA season is in the record books, building your brand as an NBA franchise continues year-round around the clock. And as we noted in our NFL Logos Research, your team’s logo is vitally important, often having a major, but perhaps subtle impact on how fans will view your brand as an NBA…

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Heath Gregory July 12, 2018

As the NBA Playoffs kick off today, April 14, 2018, we thought this would be the ideal time to get a read on the teams NBA fans across the world feel are most likely to win the NBA Championship. Yesterday, we put out a MaxDiff Poll in which fans viewed 12 sets of four NBA…

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Heath Gregory April 14, 2018