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Latest Posts

This Week’s Poll Specs When was this fielded?: September 17, 2018 Number of respondents: 1,409 Research technique: Online quantitative survey using the MaxDiff Market Research Technique. Interpreting the Scores: The MaxDiff scores for each team are indexed at 100. For example, LSU’s MaxDiff score of 255 means that team was ranked 155% higher than the…

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Heath Gregory September 18, 2018

This Week’s Poll Specs When was this fielded?: September 10, 2018 Number of respondents: 1,256 Research technique: Online quantitative survey using the MaxDiff Market Research Technique. Interpreting the Scores: The MaxDiff scores for each team are indexed at 100. For example, LSU’s MaxDiff score of 153 means that team was ranked 53% higher than the…

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Heath Gregory September 11, 2018

This Week’s Poll Specs When was this fielded?: August 4-5, 2018 Number of respondents: 1,905 Research technique: Online quantitative survey using the MaxDiff Market Research Technique.

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Heath Gregory September 6, 2018

CLICK TO ENLARGE RESULTS The MaxDiff Tiered Ranking Poll Before Week 1 (2018 – 2019 Football Season) Every year, college football fans view opening weekend like a holiday. This year is no exception, as fans across the country eagerly anticipate the beginning of the 2018 – 2019 college football season after a long (not to…

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Heath Gregory August 30, 2018

What you need to know about this research When was this fielded?: July 31, 2018 Number of respondents: 1,354 Research technique: Online quantitative survey using the MaxDiff Market Research Technique Who is in this research?: About 70% of the respondents that participated in this research are SEC fans. This isn’t too surprising based on my…

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Heath Gregory August 7, 2018

What you need to know about this research When was this fielded?: July 19 – 20, 2018 Number of respondents: 765 Research technique: Online quantitative survey using the MaxDiff Market Research Technique Who is in this research?: A small majority (54%) of the respondents in this research are ACC fans. The natural fallout was an…

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Heath Gregory July 25, 2018

While this year’s NBA season is in the record books, building your brand as an NBA franchise continues year-round around the clock. And as we noted in our NFL Logos Research, your team’s logo is vitally important, often having a major, but perhaps subtle impact on how fans will view your brand as an NBA…

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Heath Gregory July 12, 2018

What you need to know about this research When was this fielded?: June 26-27, 2018 Number of respondents: 1,828 Research technique: Online quantitative survey using the MaxDiff Market Research Technique Who is in this research?: Most (76%) of the respondents in this research are Big Ten fans. While this is unsurprising for the obvious reason…

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admin July 3, 2018

This is the first installment of FanJuicer’s college football preseason conference power rankings. Over the coming few weeks, we will be polling fans with the MaxDiff market research technique to get their team rankings in each Power 5 conference. Why not start with the Big 12? #10 Kansas Jayhawks “Baylor struggled last year with a…

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Heath Gregory June 22, 2018

As baseball season is now in full swing, this is the perfect time to conduct some MLB fan research, so I recruited 3,792 fans to participate in a MaxDiff market research study with the goal of meaningfully ranking every MLB logo in the minds of fans. This study was conducted similarly to our popular NFL…

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Heath Gregory June 14, 2018