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Latest Posts

What you need to know about this research When was this fielded?: July 31, 2018 Number of respondents: 1,354 Research technique: Online quantitative survey using the MaxDiff Market Research Technique Who is in this research?: About 70% of the respondents that participated in this research are SEC fans. This isn’t too surprising based on my…

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Heath Gregory August 7, 2018

What you need to know about this research When was this fielded?: July 19 – 20, 2018 Number of respondents: 765 Research technique: Online quantitative survey using the MaxDiff Market Research Technique Who is in this research?: A small majority (54%) of the respondents in this research are ACC fans. The natural fallout was an…

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Heath Gregory July 25, 2018

While this year’s NBA season is in the record books, building your brand as an NBA franchise continues year-round around the clock. And as we noted in our NFL Logos Research, your team’s logo is vitally important, often having a major, but perhaps subtle impact on how fans will view your brand as an NBA…

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Heath Gregory July 12, 2018

What you need to know about this research When was this fielded?: June 26-27, 2018 Number of respondents: 1,828 Research technique: Online quantitative survey using the MaxDiff Market Research Technique Who is in this research?: Most (76%) of the respondents in this research are Big Ten fans. While this is unsurprising for the obvious reason…

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admin July 3, 2018

This is the first installment of FanJuicer’s college football preseason conference power rankings. Over the coming few weeks, we will be polling fans with the MaxDiff market research technique to get their team rankings in each Power 5 conference. Why not start with the Big 12? #10 Kansas Jayhawks “Baylor struggled last year with a…

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Heath Gregory June 22, 2018

As baseball season is now in full swing, this is the perfect time to conduct some MLB fan research, so I recruited 3,792 fans to participate in a MaxDiff market research study with the goal of meaningfully ranking every MLB logo in the minds of fans. This study was conducted similarly to our popular NFL…

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Heath Gregory June 14, 2018

As a sports fan, you may not put much thought into a team’s logo, but that doesn’t mean they aren’t important. From a branding perspective, a good logo is crucial. In fact, a logo is often the first thing others will see when they decide what your brand stands for and what it can do…

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Heath Gregory May 24, 2018

In a little over three months, the 2018 – 2019 college football season will begin on August 30, 2018, and it will end on January 7, 2019. At some point between those two dates, more than one coach at a Power 5 program will be relieved of duty. Because this is usually a yearly topic…

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Heath Gregory May 6, 2018

As the 2018 season approaches, we thought we would get an early read on the Power 5 coaches that will begin the year on the hot seat. We’re fielding a short MaxDiff survey ranking the coaches below in terms of most to least likely to lose their jobs during the upcoming season. You can click…

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Heath Gregory May 1, 2018

As the NBA Playoffs kick off today, April 14, 2018, we thought this would be the ideal time to get a read on the teams NBA fans across the world feel are most likely to win the NBA Championship. Yesterday, we put out a MaxDiff Poll in which fans viewed 12 sets of four NBA…

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Heath Gregory April 14, 2018